6 WAYS TO GETTING TRAFFIC FROM PINTEREST 

WRITTEN BY MUHAMMAD SHAHEER

1. Utilize relevant keywords to create boards.

A good user experience on Pinterest necessitates the use of a board, which is an organized collection of related pins for easier discovery.

Because these broader categories make it easy for new followers to find the pins they're looking for, it makes sense to use popular keywords when creating your boards. These keyword-optimized boards can also help make your content on Pinterest more discoverable on search engines when someone searches for related keywords, especially on Google Image searches because Pinterest is primarily a visual channel:

The Google image search results page for the term "best marketing statistics" Two images from Pinterest appear on the Google Images search page for the term "best marketing statistics," as shown above. You are more likely to reach users on and off of Pinterest if you create boards with keywords that can be searched.

2. Make use of Rich pins to keep your Pinterest content current.

Simply put, Rich pins can sync with your website to ensure that your Pinterest content is current whenever you update those pages. 

Rich pins can be used for a few things. Product Rich Pins can automatically update pricing and availability on your e-commerce site as soon as your products are posted on Pinterest.

Recipe Rich pins, on the other hand, can add additional information to the recipes you pin to your website, such as serving size, diet preference, and ratings, to make them easier to find.

Finally, when you pin an article, Article Rich Pins will display the article's headline, title, description, and author byline on your Pinterest site.

Your Pinterest content will always be up to date when users find it thanks to these minute details. Utilizing Product Rich Pins is essential, especially if your goal is to increase sales of your products through Pinterest. This will prevent customers from becoming dissatisfied when they discover pricing or other information that differs between Pinterest and your product pages.

3. Pin frequently and consistently.

If you don't pin content on a regular basis, you won't get much traffic from Pinterest. Like any other social network, Pinterest produces results only when dedicated, long-term work is put in.

You wouldn't think that writing one blog post for your website would result in a significant and consistent flow of traffic, and the same is true for Pinterest.

In addition, you want to keep your followers engaged on your page and build brand loyalty by providing high-quality, engaging content as your following grows. You can increase your chances of turning those followers into fans of your brand by regularly pinning, which will eventually get them to visit your website or social media pages instead of Pinterest.

4. Make your boards and pins search-friendly.

Pinterest is essentially its own visual search engine at its core. Additionally, keyword-optimized content performs best on the network, just like it does on other search engines.

Your chances of ranking organically on other search engines and driving traffic from search engines like Google to your Pinterest website are both improved by keyword optimizing your Pinterest profile.

Consider including keywords related to your brand in your bio and profile, pin descriptions, board titles, board descriptions, and even the image alt-text of your Pinterest content.

This can increase your chances of ranking for your intended keywords on Pinterest and help your images appear in Google's Image search results.

5. Use images that are suitable for pins to link to original content on your website or social media pages.

Creating original, one-of-a-kind content for Pinterest and linking to your website or blog post via a pin is one of the easiest ways to get people to return to your site.

Consider, for instance, the infographic below, which I discovered while searching Pinterest for "best social media platforms":

a digi chefs-created infographic titled "which is the best social media platform for your brand?" on Pinterest

With your Pinterest images, it's a good idea to create unique, stand-alone value. The fact that I don't have to leave Pinterest to find my answer to "best social media platforms" in this instance makes for a better user experience.

However, if I've gained unique value from the content, I might want to visit the brand's website to see additional content or learn more about their business. I am taken to the original info graphic page on the company's website when I click the digi chef URL:

a blog post on digi chef's website that contains the original social media platforms infographic, which can also be found on Pinterest.

With your own Pinterest strategy, you might try a similar strategy. Think about how you can make distinctive, stand-alone pieces of content that will do well on Pinterest. Alternately, you might be able to post infographics or other visual assets that you have already created for your brand on Pinterest and include a link to your website.

6. Find content ideas and opportunities to re-pin images that align with your brand by following brands that are similar to yours.

You don't have to save original branded content for each pin you save on Pinterest. Instead, re-pin images that align with your brand to share with your own followers is a simple way to boost engagement.

In addition, it is possible to boost traffic to your website and Pinterest profile by following other brands. Pinterest notifies users that they have a new follower when you follow them on the platform. It's a good way to expand your audience if some of those people follow you back.

You can also learn about gaps in your own Pinterest content strategy and popular or trending content on other profiles by following brands that are similar to yours.